MCG's award winning work combines strategic and creative excellence.

Oniqua’s old website wasn’t speaking to their target audience. Using our persona and use case development process, we identified the individuals within companies that made the decision to buy Oniqua’s software. We also identified the situations that caused those people to be more receptive to Oniqua’s sales efforts. This information helped to inform website copy and SEO keywords, resulting in a 96% increase in organic search traffic and a 126% increase in page views.

MCG wrote and designed an eBook to help promote Bridge, a new SaaS product that helps insurers create and sell policies. The eBook was designed to generate exponential contacts using Pay-With-A-Tweet distribution. Instead of filling out unpopular forms in exchange for the eBook, recipients can tweet a link to the eBook to their Twitter followers in exchange for the free download. This means that the number of people who receive the offer to download the eBook increases exponentially with every successful conversion. MCG is also planning a printed version of the book for distribution at trade shows and in-person meetings.

Fathom wanted to promote their in-theater business events to event-planning agencies. We remixed the names of famous films to show how Fathom turned the event-planning company’s clients into stars. The campaign included educational and promotions pieces that were delivered with the emails, including guides to boosting attendance, storytelling and theater event planning.

Visitors to the I-Behavior website had a problem. They couldn’t tell what the company did. MCG created a new website and brand identity that turned I-Behavior’s business into a human-focused story. The improved brand and website contributed to I-Behavior’s acquisition by the KBM Group.

I-Behavior was launching a new mobile couponing app that used purchase history and location-based targeting to connect the right people with the right offers at the right time. We developed the name, brand and look of the app, as well as the web site and marketing materials.

OnScreen Media needed a suite of theater pre-show announcements that could promote their brand to moviegoers. We dispensed with the normal, boring pre-show messaging and created something audiences would actually want to watch.

MCG created print and online lead generation campaigns for Equus Software. The campaigns helped them land a major new client and won us a BMA Gold Key award.

Format Dynamics needed a website homepage that could quickly tell the story of their new advertising services, which people didn’t yet understand. MCG used tablet and PC friendly coding to create an animated home page sequence that showcased their services in a few seconds.

ViaWest was launching a new suite of cloud services and adding a new brand to their product line. This well-known data center and managed services provider needed a campaign powerful enough to serve as a transition and bridge between the old ViaWest and their new cloud brand while promoting all of their KINECTed™ products. Our campaign used the simplicity and power of a single word to let customers know that KINECTed services were the “next” phase in the evolution of data center technologies and the next big development from ViaWest.

NCM wanted an eBook that explained how their theater event service could be used by studios and networks to host special movie-theater screenings of their shows. The a-ha moment came when we discovered that the fans who attended these theater screenings felt like they had been invited to something exclusive and came away feeling like they had received the star treatment.

I-Behavior was launching new software to give retail and catalog marketers better information about their customers’ purchasing habits. We realized their service represented a new level of clarity for purchase data. So, we created the “Data in HD” concept. The mailer outperformed the industry average for direct mail response rates by 300%.

Oniqua needed a print ad to support an upcoming trade event. All of their competitors' advertising looked exactly the same - stock photo of a guy in a tie and hardhat, boring headline, blah! We wanted and ad that would stand out, and we found our idea in the insight that excess inventory in supply chains was poisonous to their customers’ bottom lines.

NCM Fathom needed an online video to position their theater events as a better alternative to road shows, web videos and other event options. We delivered a quick web video designed to showcase the benefits of theater events.

The Denver/Boulder Software Clubs needed to modernize their websites to meet the expectations of their tech savvy audience. We gave them a new site and a fresh new look that their members loved.

Spatial Energy needed a way to stay in front of their clients and prospects all year round. We created a calendar that showcased the beauty and functionality of Spatial’s satellite photography for clients and prospects to enjoy month after month.