Mark Stiltner

Mark Stiltner, Creative Content Manager at Market Creation Group

Likes: words, photosynthesis, project briefs, cardboard, ninjas
Dislikes: anything inflatable

Recent Posts

Sometimes Asking Is More Powerful than Selling

Posted on May 7th, 2013 in Thoughts by Mark
Tags: advertising, Mark Stiltner, the Populist
Mark Stiltner, Creative Director

I was at an up-and-coming restaurant in Denver called the Populist this weekend. It was a great experience for dining, but it also gave me some much-needed advertising inspiration. I’ve seen lots of hip menus at new restaurants trying to stand out. They give their food and drinks funny names or write descriptions of their cuisine using lots of quirky personality. But the menu at the Populist was the most interesting I had seen in a while. There wasn’t much that stood out, but in the drink section there was a listing called “Buy a round for the kitchen - $10.”..

Naming a Brand? Talk to He-Man

Posted on August 1st, 2012 in Thoughts by Mark
Tags: Brand Names, He-Man, Naming, Product Names

There are reliable techniques that marketers can use for creating new names – and apparently the creators of He-Man knew all of them. So, the next time you have to come up with a compelling name for a new company, product or service, just hold aloft your magic sword, (or dry erase marker) and let the Power of Grey Skull show you the way...

What the heck does a 1998 Subaru Forester have to do with cloud computing?

Posted on March 9th, 2012 in Thoughts by Mark
Tags: cloud adoption, cloud computing, cloud providers, data centers
Mark Stiltner

I recently bought a new car, and as much as it pained me, it was time to sell my family’s old war wagon. Our trusty 1998 Subaru Forester was the car that took my wife to college and the car that took our newborn son home for the first time. Now, she was just taking up space in the driveway, which I thought was an undignified end. I posted an ad on Craigslist in hopes of finding someone who would appreciate the ol’ Subie as much as I did. I had never written a car ad before, and I may have left out a few key details......

Looking for a great B2B Marketing audience? Try the Super Bowl.

Posted on February 2nd, 2012 in Thoughts by Mark
Tags: B2B Advertising, Super Bowl
Super Bowl XLV logo

When I say Super Bowl advertising, I’m not talking about TV ads. I’m talking about marketing at the stadium. Think about it. With the lowest ticket to this year’s big game costing around $2,000 dollars, it is the ultimate party for the 1%. When I say Super Bowl advertising, I’m not talking about TV ads. I’m talking about marketing at the stadium. Think about it. With the lowest ticket to this year’s big game costing around $2,000 dollars, it is the ultimate party for the 1%. ..

B2B Social Media - it’s all about the leads and here’s how to measure them

Posted on February 1st, 2012 in Thoughts by Mark
Tags: lead generation, Social Media

I recently decided it was time to expand my social media expertise. I tried the usual approach of webinars and seminars. A lot of the information was the same stuff I had heard before. It was all about the importance of social media and techniques for generating and measuring engagement. Engagement is great, but to really get my clients excited about social media, I need to generate leads and sales...

The Market Creation Group is looking for our next Copywriter Intern Extraordinaire

Posted on August 11th, 2011 in News by Mark
Tags: Copywriter, Denver, Internship, The Market Creation Group

You: A smart, motivated individual taking your first steps toward advertising greatness. You must be able to write well, but writing skills alone aren’t enough. We’re looking for a writer who is also a conceptual thinker and understands how to use creativity to generate new ideas and discover new ways to leverage existing communication channels. A solid portfolio of student work is a must. A firm grasp of social networking and online marketing is a plus. ..

I-Behavior® iPad® Cases

Posted on June 30th, 2011 in Work by Mark
Tags: b2b marketing, b2b technology marketing, Colorado, Denver, MCG, The Market Creation Group
Blog header image

I-Behavior decided to make Christmas come early for their employees by getting them all iPads. I-Behavior, iPad, it just made sense. As their branding partner, they asked us to create custom cases for the sleek devices. ..

The Loop Email Marketing

Posted on June 30th, 2011 in Work by Mark
Tags: b2b marketing, Denver, MCG, The Market Creation Group. Technology Marketing

Over 4,000 savvy shoppers have downloaded the Loop mobile coupon app, and retailers are starting to take notice. They asked MCG to create an email informing customers of all the new brands available on The Loop and we were happy to deliver...

MCG and ViaWest “Make the Next Big Thing”

Posted on June 29th, 2011 in Thoughts by Mark
Tags: comprehensive campaign, data center, KINECTed Storage, MCG, ViaWest

ViaWest is the nation’s largest privately held provider of data center services. Needless to say, we were excited when they approached us with the opportunity to help them brand and launch a new series of products...

NCM Email and Landing Page Campaign: Take Your Event to the Movies

Posted on June 29th, 2011 in Thoughts by Mark
Tags: b2b marketing, Colorado, Denver, Fathom, MCG, NCM

NCM was targeting their unique in-theater business event capabilities at marketing agencies. We created a campaign that played off of the theater’s long history of hit movies to show how Fathom can turn business presentations into thrilling events...

Work

  • MCG Developed Zayo Dark Fiber Site Using Responsive Design

    It used to be that you could create two versions of your website, one for computers and one for smart phones. But with so many mobile devices and screen sizes available, those days are over. ...

  • TSANet Website and Social Media Campaign

    The Technical Support Alliance Network (TSANet) needed to be more effective in promoting their mission of resolving customer support issues through collaborations between multiple technology companies. ...

  • Confio Monster Artwork

    Confio requested extraordinary design and artwork to help bring its database and VMware administrator perfomance software to life. ...

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