Linda Hartman

Linda Hartman

Recent Posts

Commitment

Posted on April 5th, 2012 in Thoughts by Linda
Tags: business development, financial, marketing, sales team

Commitment. Merriam-Webster's Dictionary defines it as "an agreement or pledge to do something in the future." So often when we are discussing marketing with a client of almost any size, we do so with a variety of stakeholders within the organization. These could be the president, the VP of Sales and/or Marketing, Business Development Manager, etc. ..

Strategy or Tactic? Battle or War?

Posted on July 6th, 2011 in Thoughts by Linda
Tags: advertising, marketing, marketing strategy

Which do you have, a marketing strategy or a calendar of tactics; are you planning to win the war or simply a few of the battles? I recently read Katherine Neville’s novel, ‘The Eight8.’ If you are a Dan Brown fan you’ll enjoy this book. The theme of the book revolves around a human chess match. Throughout the book there are quotes regarding strategy and the..

Top 6 Things to Think About When Creating Your Strategic Marketing Plan

Posted on June 30th, 2011 in Thoughts by Linda
Tags: clients, customers, long-term goals, marketing plan, prospecting, revenue, short-term goals

1. Establish Long Term and Short Term Goals You need the ability to measure anything you plan to implement. Your marketing plan should bring you closer to the goals for your company. Each tactic executed should bring you closer to tangible goals, whether they are revenue, margin, new customers, etc. 2. New Customers vs. Existing Clients Within your plan you need to develop a strategy to build your existing client base as well as expand further into current clients. The tactics for each will likely be very different...

Strategy - Don't Sell the Marketing Department Short

Posted on June 21st, 2011 in Thoughts by Linda
Tags:

On a phone call today with a client, one of the marketing managers made a comment regarding how marketing doesn’t drive the strategy in the company. While I agree that marketing doesn’t necessarily drive the goals of the organization, it does drive the strategy to meet the goal at hand...

Marketing to the Pain

Posted on June 20th, 2011 in Thoughts by Linda
Tags: b2b technology marketing, marketing, marketing strategy, VARs

In reviewing various channel partner websites, my eyes glaze over from repeatedly learning how ”Company X offers unique scalable, technology solutions that fit your business… and how our comprehensive offering includes storage, servers, application software, etc. ” BLAH, BLAH, BLAH….. ..

What is Your 'Pop Tart'?

Posted on June 16th, 2011 in Thoughts by Linda
Tags: big data, marketing, Sales, Wal-Mart

On a previous post we discussed knowing your customer and the importance of a profile. Once we hook a new client, then typically we move on to the next conquest. But what if we analyzed our existing customers and learned something?..

Planning

Posted on February 26th, 2011 in Thoughts by Linda
Tags: marketing, marketing strategy, planning, reseller, reseller marketing programs

I often ask new clients, “What does marketing mean to you?” Needless to say, the responses are all over the board. One of the most common responses is “events”. When many VARs or channel partners think of marketing strategy they think of live events. This is certainly one of the most widely accepted and well-practiced tactics. ..

Supplier Partner Marketing Funds - Are You Getting Your Fair Share?

Posted on June 14th, 2010 in Thoughts by Linda
Tags: customers, development, email campaign, marketing plan, partners, vendors

At the end of every year vendors such as IBM, HP, etc… put millions, yes millions, of unused dollars for channel market development funds to the bottom line. The vendors would rather see their channel partners using the funds to grow their business. ..

Work

  • MCG Developed Zayo Dark Fiber Site Using Responsive Design

    It used to be that you could create two versions of your website, one for computers and one for smart phones. But with so many mobile devices and screen sizes available, those days are over. ...

  • TSANet Website and Social Media Campaign

    The Technical Support Alliance Network (TSANet) needed to be more effective in promoting their mission of resolving customer support issues through collaborations between multiple technology companies. ...

  • Confio Monster Artwork

    Confio requested extraordinary design and artwork to help bring its database and VMware administrator perfomance software to life. ...

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