You Need A Website

Case Study: A New Site and A New Direction for Oniqua

The Challenge

Oniqua is a software technology company that optimizes maintenance and operational inventories for mining, energy and transportation companies. While expanding their operations, their new VP of Marketing thought it was time for a new website that could drive more leads and serve as an anchor for other marketing activities.

The Solution

MCG proposed re-designing Oniqua’s website and implementing personas and use cases to better target Oniqua’s different customer groups based on their individual needs. We were tasked with conducting the research, creating customer personas and defining the use cases that made Oniqua’s software relevant to target customers. MCG then integrated this information into a new website that would better speak to potential customers’ individual needs and goals.

The Results

The website launch went off without a hitch. The entire company loved the new site and the new direction. Since its inception the site has been an invaluable asset as Oniqua pursues aggressive sales goals.

But Don’t Take Our Word for It

“Working with the team at MCG has been a terrific experience. They get the whole B2B space, and with their experience and creativity they were able to take fairly complex business concepts and turn them into something very engaging and visually compelling on our website. They really hit the mark with our brand. MCG has helped Oniqua to break from the pack, and we are looking forward to continuing our work with them on a wide variety of other marketing projects.”

Steve Herrmann, Vice President, Marketing and Strategic Alliances, Oniqua Enterprise Analytics