What is Demand Generation?

It’s what is on the mind of every business today: "How do we get more leads and more sales in the door?"

B2B technology companies are often tasked with selling complex products and services that have a long sales cycle, involving decision makers at various levels and multiple locations within an enterprise or a small- to medium-sized business. An effective demand generation program is essential for your sales team to keep the pipeline growing with qualified leads and sales opportunities.

How We Do It

Market Creation Group (MCG) offers an integrated approach to demand generation campaigns. We will evaluate your existing and potential markets to seek out the best traditional offline channels and emerging online channels for generating the most exposure, opportunity and sales.

Offline channels include:

•   Print advertising

•   Vehicle advertising

•   Direct mail

Online channels include:

Our Methodology

Our methodology focuses on end-to-end campaign development and management that includes:
 

We will work with you to develop lead generation campaigns that increase brand awareness and attract new leads. MCG starts by building relationships with the prospects and then nurtures them through the sales cycle. Lead scoring and lead distribution is implemented to help qualify leads before they are turned over to the sales team – and last, but not least – reporting and analysis are leveraged to learn what worked and what needs improvement.

Like what you see? Demand MCG!