End-to-End Marketing Strategy and Execution

Client Profile: Format Dynamics makes print advertising work for the online world, delivering media solutions that advertisers want and web publishers need.

Challenge: After hiring a new management team and receiving a solid infusion of capital, Format Dynamics wanted to develop an advertising network to get their business off the ground. But first they needed to develop an overall marketing plan and the resources to execute on that plan.

MCG Solution: MCG stepped in to act as their virtual CMO and marketing team to create and execute a marketing plan targeted at advertisers and web publishers. As part of the plan, MCG developed new messaging focused on the benefits of the two audiences participating in the network, a new website to convey the elegance and power of this totally new advertising medium and found a solid PR agency to promote their successes.

Results: MCG helped Format Dynamics successfully create their advertising network, and provided ongoing virtual marketing support as the company grew.

Visit the Format Dynamics website.

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