Banner Ads and Website Lead Generation

Client Profile: ACT Conferencing is a global provider of corporate audio, web and video collaboration services.

Challenge: ACT Conferencing wanted a more productive and cost-effective way to generate new leads online and needed a new web presence emphasizing their world-class customer service.

MCG Solution: First, MCG designed a visually appealing website intended to drive leads, which highlighted actual ACT employees. Second, MCG worked with ACT to create a series of dynamic banner ads that were specifically tailored to each of the three target audiences: professionals in HR, Finance and IT.

Results: ACT measured a substantial increase in warm leads generated by the new website, and the click-through rate (CTR) on the banner ads was over three times higher than the average CTR on the target advertising network.

“MCG, simply put, is the personal attention of a small shop with the marketing experience of a large technology firm. MCG laid out a comprehensive B2B online strategy, and the company has routinely proven that client ROI and satisfaction take priority.”

 – Anne Stone, ACT

Visit the ACT Conferencing website.

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