Client Spotlight
Learn more about the marketing strategy, awareness and demand generation programs we develop and drive to support our clients through the entire sales cycle.
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ACT Conferencing: Website Lead GenerationWhen ACT Conferencing wanted a more productive and cost-effective way to generate new leads online, MCG designed and developed a visually appealing website and series of banner ad campaigns with a click-through rate over three times higher than the average for their target advertising network. Read more. |
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Websites.com: Dynamic Website DevelopmentWhen Verio wanted to develop and sponsor a community-driven website about web marketing best practices, MCG designed and developed a dynamic website for Verio's Websites.com domain, and created and managed online contests to help promote Verio partners and drive traffic to the site. Read more.
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Format Dynamics: Marketing Strategy and ExecutionWhen Format Dynamics needed a marketing team to not only develop their overall marketing plan but execute on that plan, MCG stepped in to provide a detailed marketing strategy, build a new website and select a respected PR agency to promote their successes. Read more.
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Level 3: Integrated Marketing CampaignWhen Level 3 was not achieving its goals to sell to more existing Tier 1 cable operators or penetrate their targeted list of Tier 2 cable operators, MCG created and executed an integrated marketing campaign that succeeded in setting appointments for eight of 60 targeted providers. Read more.
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Verio: Customer Persona DevelopmentWhen Verio needed to develop a more effective marketing strategy to support their sales efforts, MCG conducted in-depth market research to identify their top competitors for each product tier, and create a series of customer personas to help them better understand their target audiences and what drives their buying decisions. Read more. |
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NGT: Service Awareness CampaignWhen NGT needed an engaging, easy way to inform prospects about their new VoIP service, MCG recommended they create a new interactive and highly engaging microsite to become the one-stop destination for information about their new service offerings. Read more.
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