Webinar: How to figure out what IS and IS NOT working in your B2B marketing program

In case you didn't get the memo, the recession is over and companies are investing in marketing again. Now that you have that bright, shiny new budget for 2012, how do you assess what marketing strategies and tactics will best benefit your business? Our CEO and Founder, Brett Schklar, teamed up with Readytalk and the American Marketing Association (AMA) to help answer this question.

Throughout the webinar, Brett helped drive marketers through the five phases of B2B marketing to show how they map to the sales cycle. He guided listeners through new ways to approach marketing by focusing on the weaker areas of marketing's contribution towards building a stronger sales pipeline. Just in case you missed the webinar last Friday, February 3, 2012 -  we've compiled everything you need to relive it! For your convenience and reading pleasure, you can:

• Listen to a playback of the live recording through ReadyTalk's website
• Download a PPT copy of the presentation to use as a workbook
• Download a PDF copy of the presentation to use as reference material

Thanks to everyone who attended, participated, asked questions and tweeted feedback! The webinar was a huge success and MCG is glad you found it useful.