Web site audit: the "3-Second Mom Test"

Posted on Thu, 2010-11-18 14:52 in Thoughts by Brett
Tags: marketing strategy MCG Web design

Want to know if your web site is truly effective as an awareness and familiarity builder? Use the 3-Second Mom Test - send the link of a web site to your mom and the mom of fellow employees.

 
Tell them to have the site up for about 3 seconds, then close the browser.
 
What does mom say about the company? Do they know what they do as a result of the "3-Second mom test"?
 
It's not sexy...but it works!

Comments

On January 15th, 2012 at 02:55 PM Увар says:

Идентичность — это факт. Стандартные контракты, вполне приемлемые в контексте массового производства, едва ли годятся, когда компания собирает под своей крышей полные идей головы, выполняющие свою работу по самым различным причинам. / Murmansknews.ru

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