From the viewpoint of one of the “Advice from the Top” authors

As many of you know, I was lucky (good?) enough to be a part of an incredibly innovative project from Colorado BMA, writing a book called, Advice From The Top.  This book is focused on providing actionable information to marketers of all levels.  My chapter (Chapter 3) is called “The Power of Who”.  It discusses how to leverage a persona-driven marketing program to target prospects more accurately and provide marketing programs that accelerate sales.  

 

This project really shows not only an innovative approach by a very cool organization, but shows how they truly are focused on creating a learning-focused organization that helps its members as well as others out there.  

 

I’m also sure that the revenue from this project won’t hurt Colorado BMA at all and its programs in the future either! 

 

Some more senior marketers will appreciate a little bit of depth in areas that are not within their expertise, while the more junior marketers will appreciate the comprehensive approach taken across all chapters.  

 

Kudos to Colorado BMA and especially the team that managed this extremely innovative project.  

 

GO COLORADO BMA!  

 

Brett