TSANet Website and Social Media Campaign

Posted on Mon, 2012-11-19 16:16 in Work by Anonymous

The Technical Support Alliance Network (TSANet) needed to be more effective in promoting their mission of resolving customer support issues through collaborations between multiple technology companies. MCG was therefore tasked with creating a new logo, website, corporate video, and social media campaign in order to help TSANet reinvigorate itself and publicize this multi vendor support message to both existing and new members.

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Welcome Elise Milam - MCG's new Account Coordinator!

Posted on Fri, 2011-07-22 14:57 in News by Brett

We're excited to announce that we've selected Elise Milam to be MCG's next great account coordinator.

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Brett Schklar, Founder & CEO The Market Creation Group Nominated for His Leadership and Vision at the 2011 CSIA Apex Awards

Posted on Tue, 2011-06-14 10:53 in News by Adam

Denver, Colorado – June 13th, 2011 – Brett Schklar, Founder & Chief Executive Officer of The Market Creation Group was announced today as a nominee for the 2011 Apex Awards, the prestigious technology awards recognizing outstanding accomplishments and leadership by Colorado’s technology companies and professionals. The winners and finalists will be announced live Tuesday, July 12, 2011 at The Robert and Judi Newman Center for the Performing Arts at the University of Denver.

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Do resellers really need a brand of their own?

Posted on Fri, 2011-05-06 15:54 in Thoughts by Jim
Tags: brand branding company identity customers resellers technology

Where have all the good times gone? Once upon a time, resellers, system integrators and other channel partners were known by the brands they carried. The designation "Authorized Reseller (or Partner) of vendor XYZ”, was sufficient to get you in the door at many target accounts. I know – I owned a reseller business way back then.

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IBM survey predicts apps for smart phones and tablets will surpass all other forms of business software by 2015

Posted on Mon, 2010-10-11 14:08 in Thoughts by Brett
Tags: b2b marketing news technology

Most people think of smart phone and mobile apps as consumer toys, but this article from USA Today indicates a major shift in the way we think about apps. A great read for anyone in the Denver business technology scene. Highlights include details of a mobile consumer relationship management (CRM) app that could provide more flexibility to marketing professionals.

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The forgotten "Thank You"

Posted on Tue, 2010-10-05 10:04 in Thoughts by Adam
Tags: CRM digital marketing online technology

In this age of marketing automation and CRMs, one tried-and-true piece of the puzzle that has been vastly forgotten is the “Thank You.” Lionell Mann at Technically Marketing writes that adding a “Thank You” or “Confirmation” page to your website not only qualifies as proper etiquette these days, but will increase the reach and return of all of the marketing it took to get leads to your landing page in the first place. Mann argues, “A good ‘thank-you’ page can turn a one-time business engagement into a lifetime business opportunity.” With a relatively simplistic design, the returns of having a “Thank You” page greatly outweigh the costs.

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When converting print advertising to iPad magazine apps...

Posted on Fri, 2010-09-17 15:32 in Thoughts by Brett
Tags: Best Practices tablet technology

I've developed a few best practices for converting print ads into digital print ads that are optimized for iPad magazine apps, such as Zinio and PixelMag: Would love to hear your thoughts on them:

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Work

  • MCG Developed Zayo Dark Fiber Site Using Responsive Design

    It used to be that you could create two versions of your website, one for computers and one for smart phones. But with so many mobile devices and screen sizes available, those days are over. ...

  • TSANet Website and Social Media Campaign

    The Technical Support Alliance Network (TSANet) needed to be more effective in promoting their mission of resolving customer support issues through collaborations between multiple technology companies. ...

  • Confio Monster Artwork

    Confio requested extraordinary design and artwork to help bring its database and VMware administrator perfomance software to life. ...

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