Using Personas to design your 2011 marketing budget

Posted on Fri, 2010-11-12 10:48 in Thoughts by Brett
Tags: 2011 planning b2b technology marketing marketing budget persona development

Here's a thought: as you're looking to organize your marketing budget for 2011, why don't you build a mini-marketing plan around each key persona you're trying to target? Think about it. How much more targeted can you get than that? If you know which personas make up what percentage of your revenue, then you can invest your marketing using that same weight.

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Top 5 ways to invest strategically in Marketing before 2011

Posted on Wed, 2010-11-03 16:30 in Thoughts by Brett
Tags: b2b marketing b2b technology marketing how to spend marketing budget marketing budget strategic marketing

We've had several of our clients ask us to recommend the best ways to invest in marketing between now and the end of the year to be fully prepared for 2011. I thought I'd share my Top 5 list of strategic ways to invest that I also have shared with clients. I'd be delighted to go into even more detail with anyone who wants to know more, but here's my recommended list for your viewing pleasure:

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