The Genius of The Genius

When Apple introduced the Genius Bar, they set a new standard in tech support. This effort boasts specially trained and certified employees who offer help and support for Apple products without overtly pressuring customers into buying anything. Their presence is for the customers’ benefit. Here are several examples of how your company could adapt the Genius to your B2B marketing.

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TSANet Website and Social Media Campaign

The Technical Support Alliance Network (TSANet) needed to be more effective in promoting their mission of resolving customer support issues through collaborations between multiple technology companies. MCG was therefore tasked with creating a new logo, website, corporate video, and social media campaign in order to help TSANet reinvigorate itself and publicize this multi vendor support message to both existing and new members.

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Do You Want Your Blog On or Off Site?

We at MCG are in the final stages of the Phase II updates to our website at http://Demandmcg.com. The main change you’ll see is that we moved our blog from off-site at http://CMOthink.com to a new, cooler design on-site. I know a lot of websites and companies, including ourselves, have their blog off-site because it’s just so easy to make a blog with one of the free services out there like Blogger or Wordpress, However, in my opinion, it is a better option to have your blog on-site because it not only will improve SEO for your website, but it will maintain continuity between your blog and the rest of your site.

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How to Keep Marketing Success from Causing Website Failure

Check out the new ebook on load and performance testing from LoadLabs. It's free if you pay with a tweet and it just might save your next big marketing campaign. www.loadlabs.com/content/crashproof

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How to Make Your Competitors Jealous with Your Website

The Internet is arguably the largest revolution in communications since the invention of the printing press, but most companies use it as nothing more than a place to host the equivalent of an online brochure. As Internet users become more and more reliant on the Internet as a medium for communication, collaboration and interaction, there are big rewards to be had by companies that can develop websites that offer more than a brochure. Here are three tips the Market Creation Group uses to give our clients an edge online.

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47 Days

No, this is in no way related to the new movie 127 Days – this is a story of something far less painful, and certainly less heroic or inspiring, but yet a situation to which many marketers can relate. It is a tale of a website that was developed from the ground-up in yes, 47 days, by none other than a Marketing firm. “Sounds simple, right?” you ask yourself. “Any marketing firm worth their salt should be able to accomplish that easily”. But then there are those of us in the marketing realm who know the old adage, ‘marketing firms are the worst at self-marketing’.

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