MCG Past, Present and 2013...

It is not often that I look back at the year. I spend most of my time looking ahead to find out what our clients will need next, how to help our customers in their quest to grow their own businesses and what I, MCG (and myself) would want to be when we grow up.

teaser

The Market Creation Group (MCG) Office Operations Coordinator Job Opening

We are currently seeking an Office Operations Coordinator who will be responsible for the oversight and management of the front-office and accounting needs for the company’s operations and some administrative support.

teaser

Making B2B Sexy at 3rd3rsday

MCG's lead copywriter, Mark Stiltner, has been invited to speak at this week's 3rd 3rsday on the topic Making B2B Sexy. We're excited to get to share Mark's creative genius and unique insight with the group. Here's a preview of his presentation:

teaser

Introducing Erin Lombardi-Gordon, Account Manager

The Market Creation Group (MCG) is excited to announce the addition of Erin Lombardi-Gordon as the newest member of its account management team. Erin brings to MCG her extensive knowledge and experience in marketing, account management and client services. She most recently worked at GyroHSR, where she served as an account executive working on accounts in the financial, telecom, health and manufacturing industries.

teaser

Meet MCG: Jennifer Saldanha

Unpublished

The other day I got a chance to sit down with MCG’s operations manager, Jennifer Saldanha, for our newest “Meet MCG” interview. Some of you know Jennifer as the whip that keeps the rest of us in line, or as the glue that holds together the business side of MCG. Jennifer and I talked about her childhood dream of being a pharmaceutical chemist, her tons of experience in the technology sector, working at Unidata and JD Edwards, and her getting into marketing and coming on-board at MCG.

teaser

Meet MCG: Virginia Roper

You've probably seen her work helping create http://Oniqua.com, http://DenverSoftware.org, http://bouldersoftware.org, http://ArcMail.com, and of course, this very website. I'm talking about MCG's rockstar lead developer Virginia Roper. The other day I got a chance to sit down with her to discuss her dream job growing up, how she became a web developer, and her stint as a census enumerator.

teaser

MCG Presents: Downtime - First Friday Art Walk

What does the MCG team do to occupy our minds when we're not coming with creative ideas for our clients? Easy, we come up with creative ideas for ourselves. Help us give art the business at our First-Friday exhibit featuring artwork from our own creative team. We'll also be giving away two free classes at Canvas and Cocktails, so you too can get creative in your downtime.

teaser

Is Marketing Ruining Social Media?

These days, when I log into my Facebook account, I encounter a barrage of ads for which I was “targeted.” I think it has something to do with how it says the word “Music” in my profile, and now I’m hit with everything that has “Music” in it, whether its advertising for every concert coming near me, every music store in the world having a sale on the new Jonas Brothers CD, or every website supposedly offering a new, innovative way to download music. Is this what Facebook was originally designed for? These days, you can’t just market at people. They don’t want to be bombarded by your junk.

teaser

Consumer is a Dirty Word

Does anyone else out there in ad land get offended by the term “consumer?” I’ve recently made a commitment to no longer use the word, even in briefs and strategic documents. You might be thinking, “What’s the big deal? It’s just a word.” As a writer, I can confidently say that words matter. It is my long-held opinion that the word “consumer” devalues people. It strips us down to the lowest common denominator and defines us by our most basic behavior. Even pond scum can consume. At a time when many of our nation’s most deadly diseases are self-inflicted symptoms of over-consumption, the term also reinforces a negative relationship between people and the companies that serve them.

teaser

How to Make Your Competitors Jealous with Your Website

The Internet is arguably the largest revolution in communications since the invention of the printing press, but most companies use it as nothing more than a place to host the equivalent of an online brochure. As Internet users become more and more reliant on the Internet as a medium for communication, collaboration and interaction, there are big rewards to be had by companies that can develop websites that offer more than a brochure. Here are three tips the Market Creation Group uses to give our clients an edge online.

teaser