Thoughts from MCG-Land: July 2012 - Circa 65 Merger and More!

Posted on Mon, 2012-07-23 14:51 in Thoughts by Brett
Tags: business marketing circa 65 content-driven Denver Business Marketing inbound-marketing strategy strategic partner

There is a lot of stuff to be excited about here at MCG. Our quest to be the ultimate full-service marketing firm for our beloved technology clients is coming more to life with each passing day. By now, I am sure you've heard that we acquired Circa 65. This acquisition brings to MCG three key areas that we're excited to leverage:

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The Market Creation Group is looking for our next Copywriter Intern Extraordinaire

Posted on Tue, 2011-01-18 18:00 in News by Mark

You: A smart, motivated individual taking your first steps toward advertising greatness. You must be able to write well, but writing skills alone aren’t enough. We’re looking for a writer who is also a conceptual thinker and understands how to use creativity to generate new ideas and discover new ways to leverage existing communication channels. A solid portfolio of student work is a must. A firm grasp of social networking and online marketing is a big plus. Us: The Market Creation Group is a B2B marketing firm, located in Denver’s hip and vibrant Santa Fe Arts District.

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If You Think Marketing Automation Is a Magic Bullet, You're Shooting Yourself in the Foot

Posted on Tue, 2010-11-23 11:27 in Thoughts by Mark
Tags: b2b marketing B2B tech b2b technology marketing Brett Schklar Business Marketing Association Denver Business Marketing Mark Stiltner Market Creation Group MCG

Perhaps the biggest problem with marketing automation is its name. The word “automation” implies that this is a magical technology that you can turn on, walk away from, and presto – you’ll have a successful campaign. Perhaps a better name for this technology would be digital marketing assistant. But buyers beware! If your marketing automation system relies on content that lacks creativity and strategic insights, it can easily become an expensive spam maker.

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