Wake Up Your Press Release to Wake Up Your Reader

Posted on Thu, 2012-07-19 10:09 in Thoughts by Anonymous
Tags: DreamHost Human interest Press release PRweb SEO

How human interest can create attention for your press release. Here are a few innovative strategies for writing releases that actually have a chance of making it into the press.

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The demise of “click here” link text

Posted on Tue, 2011-09-27 14:02 in Thoughts by Virginia
Tags: accessibiliy Click Here mobile redundancy SEO

The words “click” and “here”, when combined, make for one of the most superfluous phrases ever in the history of the Internet. Even Al Gore could not think of a more pointless combination of words to use on a web page. I have a vendetta against using “click here” online, and long for that phrase to die a quick and painful death. Let me tell you why.

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Do You Want Your Blog On or Off Site?

Posted on Wed, 2011-04-06 15:31 in Thoughts by Adam
Tags: blog SEO Strategy Website

We at MCG are in the final stages of the Phase II updates to our website at http://Demandmcg.com. The main change you’ll see is that we moved our blog from off-site at http://CMOthink.com to a new, cooler design on-site. I know a lot of websites and companies, including ourselves, have their blog off-site because it’s just so easy to make a blog with one of the free services out there like Blogger or Wordpress, However, in my opinion, it is a better option to have your blog on-site because it not only will improve SEO for your website, but it will maintain continuity between your blog and the rest of your site.

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Good Things Come in Hidden Packages: Unveiling SEO Mysteries to CEOs

Posted on Sun, 2011-01-09 18:00 in Thoughts by Anonymous
Tags: CEO marketing SEO

We marketers have a problem. As savvy professionals we understand the importance of search engine optimization (aka, S-E-O), but our CEOs may not share our appreciation. Perhaps, to them, it has been white noise. Or maybe they have skimmed the topic just long enough to stay on their radar, but they are probably the first ones to change the subject when someone at the office brings up the subject, or God forbid, if someone asks their opinion! But alas, the day of reckoning has finally arrived: the top dog finally noticed that your company’s website does not appear until the 32nd page of a Google search.

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