Why B2B CEOs are like SPOCK with regards to marketing

Posted on Wed, 2012-04-11 10:07 in Thoughts by Brett
Tags: b2b technology marketing; marketing strategy demand generation inbound marketing online marketing

Why I think the CEOs of our companies are like Spock in Star Trek IV: The Voyage Home when it comes to online & inbound marketing.

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Does your social media program have VISION, VALUES and VOICE?

Posted on Tue, 2012-04-10 14:33 in Thoughts by Brett
Tags: b2b technology demand generation inbound marketing social media program

Every social media program should communicate Vision, Values & Voice. Here's why...

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What B2B can learn from this "COOL ASS DUDE"

Posted on Tue, 2012-04-10 14:20 in Thoughts by Brett
Tags: B2B inbound marketing marketing search social marketing technology marketing

During the eMarketing Summit event hosted in San Francisco, I learned more about B2B Marketing from this "Cool Ass Dude" (as self-described on his twitter profile) than most others at the event...While he is a B2C guy, I think there was an incredible amount of consumer-driving information he provided that we B2B-ologists should keep in mind.

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