Microtargeting

Posted on Mon, 2012-10-15 18:50 in Thoughts by Brett
Tags: marketing Microtargeting Target customer profile webinar

Many of you are working for companies that rely upon a few larger relationships to enable the sales process to happen. When you have an environment like this, there is a certain type of marketing that needs to be considered in order to support this type of sales program – it’s called microtargeting.

teaser

What You Missed in Marketing

Posted on Fri, 2012-08-17 16:57 in Thoughts by Anonymous
Tags: Google+ infographics Klout marketing Marketing Blogs

The Internet is full of great marketing advice, news and best practices. But who has time to read and digest it all? Worry not; MCG’s got your back. Every week, we sort through the top thought leadership and business-improvement materials: blogs, eBooks and infographics and put everything you need to know in one place.

teaser

Don’t Waste Your Field Sales Team on Cold Calls!

Posted on Tue, 2012-08-07 11:10 in Thoughts by Jim
Tags: Cold Calls Lead Identification marketing sales team

I have never quite understood why companies will utilize their outside sales team to make cold calls.

teaser

What B2B can learn from this "COOL ASS DUDE"

Posted on Tue, 2012-04-10 14:20 in Thoughts by Brett
Tags: B2B inbound marketing marketing search social marketing technology marketing

During the eMarketing Summit event hosted in San Francisco, I learned more about B2B Marketing from this "Cool Ass Dude" (as self-described on his twitter profile) than most others at the event...While he is a B2C guy, I think there was an incredible amount of consumer-driving information he provided that we B2B-ologists should keep in mind.

teaser

Commitment

Posted on Thu, 2012-04-05 16:02 in Thoughts by Linda
Tags: business development financial marketing sales team

Commitment. Merriam-Webster's Dictionary defines it as "an agreement or pledge to do something in the future." So often when we are discussing marketing with a client of almost any size, we do so with a variety of stakeholders within the organization. These could be the president, the VP of Sales and/or Marketing, Business Development Manager, etc.

teaser

Taking the time to do marketing right

Posted on Sat, 2012-02-18 16:00 in Thoughts by Jim
Tags: company goals marketing marketing campaign ROI

I can name that tune in… 60 days! Remember the old game show where contestants would play a game of “chicken” – daring each other to correctly identify a tune in the fewest number of notes? Well, a version of that same game is played out in businesses everyday as lack of timely commitment by management causes marketing people to agree to insanely short (and ultimately unproductive) time frames to create, and launch (and generate ROI for) marketing programs and events.

teaser

Good tactic/bad tactic – which ones work, which ones don’t?

Posted on Sun, 2011-11-06 15:56 in Thoughts by Jim
Tags: clients customers development marketing marketing strategy

Seemingly every day, we are asked our opinion on which tactics are most effective. I hate to say it, but the answer is “it depends”. Can’t say I blame anyone for asking – we all want to know whether a given program, tactic or event is going to be worth the necessary investment of money and time.

teaser

Making B2B Sexy at 3rd3rsday

Posted on Wed, 2011-07-20 09:46 in Events by Anonymous

MCG's lead copywriter, Mark Stiltner, has been invited to speak at this week's 3rd 3rsday on the topic Making B2B Sexy. We're excited to get to share Mark's creative genius and unique insight with the group. Here's a preview of his presentation:

teaser

Account Coordinator - FOUND IT!

Posted on Fri, 2011-07-15 14:36 in Thoughts by Brett
Tags: account coordinator employees hiring marketing

I wanted to send a quick note to all our followers letting you know we have concluded our search for an account coordinator.

teaser

Strategy or Tactic? Battle or War?

Posted on Wed, 2011-07-06 15:28 in Thoughts by Linda
Tags: advertising marketing marketing strategy

Which do you have, a marketing strategy or a calendar of tactics; are you planning to win the war or simply a few of the battles? I recently read Katherine Neville’s novel, ‘The Eight8.’ If you are a Dan Brown fan you’ll enjoy this book. The theme of the book revolves around a human chess match. Throughout the book there are quotes regarding strategy and the

teaser

RSS

Work

  • MCG Developed Zayo Dark Fiber Site Using Responsive Design

    It used to be that you could create two versions of your website, one for computers and one for smart phones. But with so many mobile devices and screen sizes available, those days are over. ...

  • TSANet Website and Social Media Campaign

    The Technical Support Alliance Network (TSANet) needed to be more effective in promoting their mission of resolving customer support issues through collaborations between multiple technology companies. ...

  • Confio Monster Artwork

    Confio requested extraordinary design and artwork to help bring its database and VMware administrator perfomance software to life. ...

View all

News & Events

View all