I recently met with a fellow alumnus, just a couple years out of college, who is looking to break into the marketing field. With over ten years of B2B marketing experience in the technology sector under my belt, I was called upon to provide some “expert” advice to this fellow alumnus on Marketing and how to go about getting a job in the field. The conversation led me to digest , and then regurgitate, what I have learned in this fast moving environment and it brought me back to a broad, seemingly obvious foundation and explanation promoted by our Founder and Chief Executive Officer, Brett Schklar, which curiously isn’t that obvious at all to so many in the Marketing field.