I-Behavior decided to make Christmas come early for their employees by getting them all iPads. I-Behavior, iPad, it just made sense. As their branding partner, they asked us to create custom cases for the sleek devices.

I recently met with a fellow alumnus, just a couple years out of college, who is looking to break into the marketing field. With over ten years of B2B marketing experience in the technology sector under my belt, I was called upon to provide some “expert” advice to this fellow alumnus on Marketing and how to go about getting a job in the field. The conversation led me to digest , and then regurgitate, what I have learned in this fast moving environment and it brought me back to a broad, seemingly obvious foundation and explanation promoted by our Founder and Chief Executive Officer, Brett Schklar, which curiously isn’t that obvious at all to so many in the Marketing field.

A great friend to MCG, Birnbach Communications (Norman Birnbach has been a close friend for many years) has just issued their report, "Top Media & Social Media Trends for 2011". I'm pasting their executive summary and a link to their full report below. Enjoy! Birnbach Communications Issues Top Trends for Media and Social Media in 2011 iPad vs. iPad Killers; Building a drumbeat not a dribble via social media

Perhaps the biggest problem with marketing automation is its name. The word “automation” implies that this is a magical technology that you can turn on, walk away from, and presto – you’ll have a successful campaign. Perhaps a better name for this technology would be digital marketing assistant. But buyers beware! If your marketing automation system relies on content that lacks creativity and strategic insights, it can easily become an expensive spam maker.