From the viewpoint of one of the “Advice from the Top” authors

Posted on Fri, 2011-06-03 11:45 in Thoughts by Brett
Tags: Advice from the Top BMA Colorado marketing strategy the power of who

As many of you know, I was lucky (good?) enough to be a part of an incredibly innovative project from Colorado BMA, writing a book called, Advice From The Top. This book is focused on providing actionable information to marketers of all levels. My chapter (Chapter 3) is called “The Power of Who”. It discusses how to leverage a persona-driven marketing program to target prospects more accurately and provide marketing programs that accelerate sales. This project really shows not only...

Does B2B really exist?

Posted on Thu, 2011-02-24 18:00 in Thoughts by Brett
Tags: b2b marketing people buy the power of who

In a few months, you'll have the opportunity to buy a new book that provides many chapters by many B2B marketing experts on strategies, tactics, demand gen, branding, etc. One of my main focuses in the chapter I wrote, "The Power of WHO", is that businesses don't buy...PEOPLE BUY! If that is the case, then isn't it safe to assume that B2B doesn't actually exist? If you are doing B2B marketing right, shouldn't it be B2P (Business-to-People)? Do you see where I'm going here?

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