10 tips to make your webinar a solid investment with great returns

Posted on Sun, 2011-11-06 15:39 in Thoughts by Elise
Tags: american marketing association Brett Schklar marketing strategy webinar tips

Couldn't tune-in last Wednesday to hear Brett Schklar's highly entertaining and useful AMA webinar on how to give great webinars? That's okay, you can still get can get a copy of the great ideas at http://demandmcg.com/get-your-copy-brett-schklars-presentation-remember-its-not-just-webinar. And to make life easier, we've recapped the juicy bits.

From the viewpoint of one of the “Advice from the Top” authors

Posted on Fri, 2011-06-03 10:45 in Thoughts by Brett
Tags: Advice from the Top BMA Colorado marketing strategy the power of who

As many of you know, I was lucky (good?) enough to be a part of an incredibly innovative project from Colorado BMA, writing a book called, Advice From The Top. This book is focused on providing actionable information to marketers of all levels. My chapter (Chapter 3) is called “The Power of Who”. It discusses how to leverage a persona-driven marketing program to target prospects more accurately and provide marketing programs that accelerate sales. This project really shows not only...

Consumer Social Media vs Business Social Media

Posted on Fri, 2011-02-25 17:00 in Thoughts by Brett
Tags: b2b marketing marketing strategy Social Media

Consumer social media's goal is volume of distribution of the message. How can you get more people to follow, how can you create a large viral event, how can you get as many followers as possible? In the consumer world, social media supports the brand primarily, creating demand generation second and then thought leadership (if at all), third. Business social media's goals are almost opposite.

MCG's New Web Experience is something to really blog about!

Posted on Wed, 2010-12-08 12:30 in Thoughts by Brett
Tags: marketing strategy web site design

It was high time we gave the ol’ gal a new look. In this case, our ol’ gal was a little over one year old, but in the web world, one web year equals one human week. This isn’t just a new look on an old story. There’s more than good looks to this new site. In addition to creating an ownable presence online and a place to showcase some of our best work, we wanted our site to serve as a powerful platform to educate new clients, prospects and anyone else interested in learning why MCG is the innovation leader in B2B tech.

Web site audit: the "3-Second Mom Test"

Posted on Thu, 2010-11-18 13:52 in Thoughts by Brett
Tags: marketing strategy MCG Web design

Want to know if your web site is truly effective as an awareness and familiarity builder? Use the 3-Second Mom Test - send the link of a web site to your mom and the mom of fellow employees. Tell them to have the site up for about 3 seconds, then close the browser. What does mom say about the company? Do they know what they do as a result of the "3-Second mom test"? It's not sexy...but it works!

Warning signs: "Wanted - Marketing Director or VP"

Posted on Mon, 2010-11-08 14:54 in Thoughts by Brett
Tags: B2B Brett Schklar marketing strategy

There are several things that make me weary of working with a potential client company. One of them is when the following search is taking place: "Wanted - Marketing Director or VP" Why does this turn me away from wanting to work with them? I have a couple of reasons:

Why Lead Generation Based Marketing Fails In the Recession

Posted on Mon, 2010-10-25 12:54 in Thoughts by Adam
Tags: B2B b2b marketing Lead Gen marketing strategy

In today’s economy, B2B marketers lament having their budgets slashed dramatically, yet they are still expected to do more with less. This has led to the creation of lead generation based marketing agencies, those that use tools like SEO and PPC to generate more leads for the sales teams. This seems like a great solution to stressed-out marketers because it looks like marketing has done its job by generating leads and it’s up to sales to close the deal.

Real Advice for Selling During the Slump

Posted on Wed, 2010-10-20 10:29 in Thoughts by Adam
Tags: b2b marketing marketing strategy MCG Recession

In today’s recession, fewer businesses are looking for ways to succeed, but more to simply stay afloat. There are countless websites, blogs, and self-help books out there to address this issue, yet so many are filled with advice so vanilla, it sounds like the business equivalent of giving 110%. I found an article by Liz Wendling entitled Five Great Strategies For Selling Through the Slump. Her advice is: stay positive, “commit to win,” “sharpen your tools,” “increase sales activities,” and “believe in yourself.”

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