Couldn't tune-in last Wednesday to hear Brett Schklar's highly entertaining and useful AMA webinar on how to give great webinars? That's okay, you can still get can get a copy of the great ideas at http://demandmcg.com/get-your-copy-brett-schklars-presentation-remember-its-not-just-webinar. And to make life easier, we've recapped the juicy bits.

As many of you know, I was lucky (good?) enough to be a part of an incredibly innovative project from Colorado BMA, writing a book called, Advice From The Top. This book is focused on providing actionable information to marketers of all levels. My chapter (Chapter 3) is called “The Power of Who”. It discusses how to leverage a persona-driven marketing program to target prospects more accurately and provide marketing programs that accelerate sales. This project really shows not only...

Consumer social media's goal is volume of distribution of the message. How can you get more people to follow, how can you create a large viral event, how can you get as many followers as possible? In the consumer world, social media supports the brand primarily, creating demand generation second and then thought leadership (if at all), third. Business social media's goals are almost opposite.