During the eMarketing Summit event hosted in San Francisco, I learned more about B2B Marketing from this "Cool Ass Dude" (as self-described on his twitter profile) than most others at the event...While he is a B2C guy, I think there was an incredible amount of consumer-driving information he provided that we B2B-ologists should keep in mind.

As some of you know, MCG is seeking a social media coordinator. A fun way we've decided to determine their social media capabilities is to have them send us a resume in 140 characters or less. We have already gotten a few responses. Once we cut off the search (next Friday), I will post the responses in a blog post. I will of course remove any identifiers!

If you’ve been following MCG on Twitter, reading our blog, or you’ve just heard of us, you know our work, but you don’t know the people behind it. Therefore, we decided to add a new feature to CMOthink, where you can meet the MCG team. The other day, we got a chance to sit down with Erin, the newest addition to the MCG team, to ask her a few questions.

There is a constant debate happening around the Internet and the blogosphere about whether or not creating a Facebook page can be beneficial for B2B companies. As Facebook continues to grow, with over 500 million registered users, more and more B2B companies are entering the fray, trying to reach this gigantic audience. However, many company pages, including MCG’s, are languishing with fewer than 100 fans. All of a sudden, Twitter, LinkedIn, discussions, and forums are blowing up with talk about whether or not companies should put their resources into creating Facebook pages