Social Media is an Integral Part of an Integrated Campaign

You can already tell my position from the title of the post. I believe social media is crucial to any integrated campaign; whether it involves email, phone calls, direct mail, etc. Social media provides a unique lead nurturing opportunity that cannot be achieved through any other means. People don’t like to be bothered, but they’ll usually give you their ten seconds no matter what. You can send your prospects a cool direct mail piece, which they will take some time to check out. Some will make their decision on the spot and register for your demo, check out your website, or buy your product, but unless it was seriously awesome, most will just toss it in the trash.