SaaS Marketing: What’s different? What’s the same? What you’ve never considered

Hey software marketers: Want to know the key differences in marketing SaaS-based software solutions vs. traditional software models? Come hear me speak at SaaS University Apr. 26 in Denver, CO

Here's my abstract: 
When looking to market SaaS-based solutions, it’s easy to take what has worked in the traditional software marketing environment and apply it to your new, shiny SaaS solution. However, most companies will burn through extensive dollars before they realize that is the wrong strategy.

What do you need to know about your marketing strategy when the cost-structures, user experiences, ease of access and sales models are completely different?

This session identifies the unique challenges of marketing a software-as-a-service (SaaS) solution to enterprises. It highlights how SaaS marketing differs from traditional on-premise applications marketing in three essential ways:

• The sales process
• The call-to-action
• The need for customer loyalty programs.

For companies new to SaaS or those needing to enhance the effectiveness of their existing efforts, this session will help you recognize common SaaS marketing hazards and will offer practical advice on how to avoid them.

Brett Schklar, The Market Creation Group