We just wanted to announce to all of our friends and followers the recent promotion of our Lead Copywriter, Mark Stiltner. Over the last two years, Mark has distinguished himself as a copywriter and creative thinker extraordinaire. Thanks to Mark, MCG’s content department has become a growing, multi-disciplined and extremely creative team.
Content-driven strategies play an ever-increasing role in business-to-business marketing. In addition to traditional advertising, marketers realize the value of creating original and educational content and opinion pieces, driving awareness to their brands and endearing professional audiences.
Mark’s new role is to oversee all content created for our clients as well as the development and creation of strategic documents. He will set the tone and creative philosophy that guides MCG’s content department as our agency grows. The objective: to create a content department that can turn highly complex and technical products into simple, approachable messages that speak to business decision makers. Mark explains, “We want to set a tone that speaks to individuals with bold language that doesn’t hold back.” This bold and brazen tone is just one of the ways Mark seeks to differentiate our content from that of other B2B marketing firms. Watch out, Denver!
Mark Stiltner is a professional creative thinker and copywriter who has been creating successful ideas for major brands for over seven years. Mark has experience creating winning ideas and executions for international brands, including: Charter Business, Fanta, First Data and National CineMedia. His work has been recognized for several marketing awards, including: a CTAM Beacon Gold Award, a Telly Award and a BMA Gold Key. Mark is also a fiction writer, a chef and an entrepreneur.