Making B2B Sexy at 3rd3rsday
MCG's lead copywriter, Mark Stiltner, has been invited to speak at this week's 3rd 3rsday on the topic Making B2B Sexy. We're excited to get to share Mark's creative genius and unique insight with the group. Here's a preview of his presentation:
B2B marketing tends to stump a lot of agencies and internal marketing departments. It can seem easier to do really great, standout work for shoes, soda or sports cars. Getting to an insightful message that sells behind-the-scenes software or a piece of IT hardware is difficult. The Market Creation Group has spent the last five years developing effective strategies for understanding what motivates business audiences to buy. In this presentation, the Market Creation Group’s lead copywriter, Mark Stiltner, will show you what you need to know to create marketing strategies and tactics that are exciting and effective.
In Making B2B Sexy, you’ll learn:
- What businesspeople want to hear
- How to navigate coalition sales
- Why there’s no such thing as business-to-business marketing
Click here to register for the free webinar, Making B2B Sexy.
Comments
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