Looking for a great B2B Marketing audience? Try the Super Bowl.

When I say Super Bowl advertising, I’m not talking about TV ads. I’m talking about marketing at the stadium. Think about it. With the lowest ticket to this year’s big game costing around $2,000 dollars, it is the ultimate party for the 1%. At the Super Bowl, the letter of the day is “C” – as in C-Level exec. This year’s City Super Bowl Host Committee estimates that 65% of game-day attendees are corporate decision makers. In fact, the Indianapolis International Airport has about 900 private planes scheduled to land on game day. That’s 100 times more than average. Try to get numbers like that at a tradeshow or a webinar. You can’t, because all the decision makers are too busy watching the Super Bowl.

Yes, advertising in the stadium is costly, but nowhere near as much as advertising on TV for the big game. Think about this: if you factor in the costs of travel, hotel, booth design and booth rental, businesses can pay six figures to attend a tradeshow where they won’t likely schmooze with many CEOs.

So the biggest game of the year might just be the best way to meet and greet those B2B decision makers that won’t open your emails or go to your tradeshows. Oh, and being able to write off Super Bowl tickets as a business expense doesn’t hurt either.