How do you make square technology more exciting to a social audience?

As social media continues to gain traction among B2B companies, we as a B2B focused marketing firm continue to challenge ourselves with how to make our clients sassier, sexier and savvier in social media-land. But it doesn’t happen overnight. A healthy, quality social media following that attracts and engages the right audience takes time to build. “Social” media is about connecting with people, organizations and companies on a more personal level and good relationships take time to foster. Once those foundations are set, how do you up the ante? The answer: with new and exciting ways to engage those followers -- like launching a creative contest!

That’s why we’ve helped ArcMail – a leading provider of archiving and compliance technologies for enterprises and regulated industries - launch its first Twitter contest. One that reinforces the company's brand message and keeps fans engaged for months. The best part? Anyone can play! ArcMail will run a series of monthly “Get It Faster” contests throughout the year. Each contest will showcase a new and different theme, often holiday inspired, to engage fans and thank them for following. To enter, fans must:

1. Login to Twitter through ArcMail’s contest page
2. Follow ArcMail
3. Explain in a 140-character tweet how the prize of their choice (up to $50 in value) relates to the theme for that month

The most creative entry wins and each winner will be announced on ArcMail's blog and Twitter. Since January’s contest focuses on New Year’s resolutions, followers are prompted to name any prize of their choice in a tweet that helps achieve their New Year’s resolution for 2012. The contest ends January 31st, so go get your tweet on and enter the contest now!