When I say Super Bowl advertising, I’m not talking about TV ads. I’m talking about marketing at the stadium. Think about it. With the lowest ticket to this year’s big game costing around $2,000 dollars, it is the ultimate party for the 1%. When I say Super Bowl advertising, I’m not talking about TV ads. I’m talking about marketing at the stadium. Think about it. With the lowest ticket to this year’s big game costing around $2,000 dollars, it is the ultimate party for the 1%.

I recently decided it was time to expand my social media expertise. I tried the usual approach of webinars and seminars. A lot of the information was the same stuff I had heard before. It was all about the importance of social media and techniques for generating and measuring engagement. Engagement is great, but to really get my clients excited about social media, I need to generate leads and sales.

We at MCG are an incredibly lucky bunch. Why? It’s because of our clients. There’s a reason we stick to working with B2B technology companies. The forefront of new technologies is a great place to be, which is why we’re starting a new, monthly series of “Client Spotlights” to highlight some of our amazing clients and the innovative work they do.

As social media continues to gain traction among B2B companies, we as a B2B focused marketing firm continue to challenge ourselves with how to make our clients sassier, sexier and savvier in social media-land. But it doesn’t happen overnight. A healthy, quality social media following that attracts and engages the right audience takes time to build. “Social” media is about connecting with people, organizations and companies on a more personal level and good relationships take time to foster. Once those foundations are set, how do you up the ante? The answer: with new and exciting ways to engage those followers -- like launching a creative contest!

Think about your inbox. Yes, your ginormous, bloated inbox. There’s a small number of emails in there you actually want to read, and a slightly larger number of emails in there that you have to read. And then there’s the rest. Maybe you’ve got an extra 10 minutes to kill before lunch, and you decide to take on that beast of an inbox with the mighty katana that is your “delete” button. You scroll through your giant glut of emails, deleting many before even reading, but opening a select few. And, amongst those few, you find a couple worth skimming.

Couldn't tune-in last Wednesday to hear Brett Schklar's highly entertaining and useful AMA webinar on how to give great webinars? That's okay, you can still get can get a copy of the great ideas at http://demandmcg.com/get-your-copy-brett-schklars-presentation-remember-its-not-just-webinar. And to make life easier, we've recapped the juicy bits.

A List Apart put out an amazing article yesterday about deception and honesty in UI design, which I definitely recommend reading if you get a chance. When writing and laying out content and interactive elements on your site, it's important to take into account the ways that readers look at web pages. Just a little bit of knowledge of the psychology of your readers can take you a long way towards building successful content. This same knowledge of human psychology, however, is often used in deceptive ways.

Salesforce is a mighty beast, a veritable God of sales tracking automation. And like any good deity, it is both awe-inspiring and full of complexity, especially to anyone new to the system. You log in and are all like “Holy cow! There are so many things in there! Whatever do I do with all of these things?!” First step – take a deep breath. Second step? Hey, let’s build a form to capture leads!

When it comes to Getting Things Done, ignorance is power. A new project lands on your plate, and it reminds of past projects, ones that had their own struggles, but they were all struggles you’ve overcome. A giant web project? Been there, done that. Another email campaign? Piece of cake.

The words “click” and “here”, when combined, make for one of the most superfluous phrases ever in the history of the Internet. Even Al Gore could not think of a more pointless combination of words to use on a web page. I have a vendetta against using “click here” online, and long for that phrase to die a quick and painful death. Let me tell you why.