Social Media is no longer a fluffy concept in the minds of CEOs...it is now a question of where to start and how to measure success...not just "if" it should be done.

Why I think the CEOs of our companies are like Spock in Star Trek IV: The Voyage Home when it comes to online & inbound marketing.

Every social media program should communicate Vision, Values & Voice. Here's why...

During the eMarketing Summit event hosted in San Francisco, I learned more about B2B Marketing from this "Cool Ass Dude" (as self-described on his twitter profile) than most others at the event...While he is a B2C guy, I think there was an incredible amount of consumer-driving information he provided that we B2B-ologists should keep in mind.

I recently bought a new car, and as much as it pained me, it was time to sell my family’s old war wagon. Our trusty 1998 Subaru Forester was the car that took my wife to college and the car that took our newborn son home for the first time. Now, she was just taking up space in the driveway, which I thought was an undignified end. I posted an ad on Craigslist in hopes of finding someone who would appreciate the ol’ Subie as much as I did. I had never written a car ad before, and I may have left out a few key details....

Congratulations marketing peeps! You’ve got a logo, you’ve defined your target audience(s) and you’ve argued, fussed, poked and prodded until your messaging is juuuust right. You’ve even built yourself a killer website! Now what do you do with it all? That’s right, it’s time to build your demand generation plan! Wait - how do you measure your successes? What about your failures? How will you know what is and isn’t working? Do you even have marketing infrastructure? Before you and your team can frolic happily into the wide world of marketing, make sure you have the tools you need to both measure and demonstrate your success with tangible results in ROI.

Our thoughts are definitely around the world of Marketing Automation Systems (MAS) and how they are FINALLY being successfully integrated with the world of CRM. Our clients are seemingly all at a point where they have gotten past the "beginning of the year crunch" and are now setting their sights on the repeatability, measurability and the ability to utilize those personas to run very targeted programs to smaller and more specific audiences.

So you’ve probably noticed the giant influx of infographics of varying quality floating around the web these days. There’s nothing inherently wrong with infographics. In fact, a thoughtfully put together infographic can be a beautiful and fascinating way to share useful information while marketing your brand.

When I say Super Bowl advertising, I’m not talking about TV ads. I’m talking about marketing at the stadium. Think about it. With the lowest ticket to this year’s big game costing around $2,000 dollars, it is the ultimate party for the 1%. When I say Super Bowl advertising, I’m not talking about TV ads. I’m talking about marketing at the stadium. Think about it. With the lowest ticket to this year’s big game costing around $2,000 dollars, it is the ultimate party for the 1%.

I recently decided it was time to expand my social media expertise. I tried the usual approach of webinars and seminars. A lot of the information was the same stuff I had heard before. It was all about the importance of social media and techniques for generating and measuring engagement. Engagement is great, but to really get my clients excited about social media, I need to generate leads and sales.