MCG is delighted to announce that our CEO, Brett Schklar, will be spreading the MCG marketing philosophy at the eM12 Conference in San Francisco this April. Brett will be speaking alongside other notable online marketing gurus and speakers and participating in the following sessions: Speaker: April 3, 3:30pm PT - "Implementing Effective Social Media Programs" http://www.emarketingassociation.com/2012/agenda1.html Panel: April 4, 10am PT - "Segmenting Your Social Networks" http://www.emarketingassociation.com/2012/agenda2.html Panel: April 4, 2pm PT - "Establishing Control of the Social Conversation" http://www.emarketingassociation.com/2012/agenda2.html

In case you didn't get the memo, the recession is over and companies are investing in marketing again. Now that you have that bright, shiny new budget for 2012, how do you assess what marketing strategies and tactics will best benefit your business? Our CEO and Founder, Brett Schklar, teamed up with Readytalk and the American Marketing Association (AMA) to help answer this question.

MCG is proud to announce that our CEO, Brett Schklar, will be one of the key speakers at the Denver Boulder Software Club event this Wednesday, November 16, 2011. The member-only event, titled "SaaS Sales & Marketing - What You Need to Know for 2012," will focus on the new issues and challenges SaaS brings to Sales and Marketing.

Done right, webinars are an extremely cost-effective method for driving more qualified leads and enabling a higher level of credibility with targeted audiences. But it’s not just the webinar that makes it successful, it’s what you do before, during and after that will make it a success. In this one hour event you’ll learn ten tips that build a strategy for webinars as a critical component of your overall marketing program.

Done right, webinars are an extremely cost-effective method for driving more qualified leads and enabling a higher level of credibility with targeted audiences. But it’s not just the webinar that makes it successful, it’s what you do before, during and after that will make it a success. In this one hour event you’ll learn ten tips that build a strategy for webinars as a critical component of your overall marketing program. Whether you want to do a single webinar or a series, you’ll want to join Brett Schklar, marketing industry veteran, as he takes you through the proper ways to utilize webinars for the highest degree of impact.

MCG's lead copywriter, Mark Stiltner, has been invited to speak at this week's 3rd 3rsday on the topic Making B2B Sexy. We're excited to get to share Mark's creative genius and unique insight with the group. Here's a preview of his presentation:

What does the MCG team do to occupy our minds when we're not coming with creative ideas for our clients? Easy, we come up with creative ideas for ourselves. Help us give art the business at our First-Friday exhibit featuring artwork from our own creative team. We'll also be giving away two free classes at Canvas and Cocktails, so you too can get creative in your downtime.

Hey software marketers: Want to know the key differences in marketing SaaS-based software solutions vs. traditional software models? Come hear me speak at SaaS University Apr. 26 in Denver, CO Find out more here: http://bit.ly/fecIBs Here's my abstract: When looking to market SaaS-based solutions, it’s easy to take what has worked in the traditional software marketing environment and apply it to your new, shiny SaaS solution. However, most companies will burn through extensive dollars before they realize that is the wrong strategy.

Some of the MCG team will be at the "Meet the Founders" Event that's being hosted by Rally Software at Rally. TOPIC: Meet The Founders The event will feature the thoughts and experiences of Ryan Martens, Founder and Chief Technical Officer and Tim Miller, CEO (he was pretty early stage and close to being a Founder), who will discuss the many aspects of building a successful software company and sustaining its culture through critical growth phases. Ryan and Tim will also discuss Rally’s social mission that includes, among other activities, proactive participation in the Entrepreneur Foundation of Colorado (EFCO) which helps entrepreneurs in the creation of their companies.

If you haven't been to a Denver or Boulder Software Club event, you should! This one is going to be awesome! EVENT NOTICE (WE HAVE NOW OPENED THIS EVENT TO NON-MEMBERS FOR $30) TOPIC: Scoping Channel Opportunities