Batmann buried, Cliintel lives

It's been an exhilarating month for Cliintel - a business intelligence company that helps corporations become more customer-centric. Since 2004, the company has been recognized as a leading provider in business intelligence under the name Batmann Analytics. Last week marked their transformation as Batmann Analytics shed their former identity in favor of a new, customer-centric name that better reflects their purpose - Cliintel: client intelligence and insights that add up to results.

At the celebration to mark the transition, Cliintel's CEO, Richard Batenburg, explained the change to employees and friends with this statement, "While we are already known and respected in some key industries for our work and results, our expansion was being curtailed by the perception of our name in markets where we were not as well known. You can only imagine the comments that arise after we introduce ourselves as BATMANN, so we decided a change was needed. I just couldn’t take another prospect asking me where I part the bat mobile.” MCG was pleased to help Cliintel select their new name and corporate identity. 

To learn more about Cliintel, visit their website and follow them on Twitter (@cliintel). 

You can also read the official press release announcing the details of the company’s transformation.