Monthly Archive: Aug, 2012

The Answer to the Ultimate Marketing Question

The number 52 represents the total number of contacts per year the best performing companies are making with customers and prospects.

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What You Missed in Marketing

The Internet is full of great marketing advice, news and best practices. But who has time to read and digest it all? Worry not; MCG’s got your back. Every week, we sort through the top thought leadership and business-improvement materials: blogs, eBooks and infographics and put everything you need to know in one place.

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Are They Talking Behind Your Back?

When your employee engages in conversation with a stranger and the discussion turns to what each does for a living, what are they saying about your company? Employees who can (and will) evangelize a company’s value proposition, brand, capabilities and culture are invaluable to any organization.

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What You Missed in Marketing

The Internet is full of great marketing advice, news and best practices. But who has time to read and digest it all? Worry not; MCG’s got your back. Every week, we sort through the top thought leadership and business-improvement materials: blogs, eBooks and infographics and put everything you need to know in one place.

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Account Management Internship

Have you dreamed of being an Account Manager since you saw your first commercial? Is the idea of having an ongoing and outstanding relationship with your own roster of clients exciting to you? If so, have we got the best place to start for you! Unpaid account management internship position available at MCG.

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Don’t Waste Your Field Sales Team on Cold Calls!

I have never quite understood why companies will utilize their outside sales team to make cold calls.

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What You Missed in Marketing

The Internet is full of great marketing advice, news and best practices. But who has time to read and digest it all? Worry not; MCG’s got your back. Every week, we sort through the top thought leadership and business-improvement materials: blogs, eBooks and infographics and put everything you need to know in one place.

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Naming a Brand? Talk to He-Man

There are reliable techniques that marketers can use for creating new names – and apparently the creators of He-Man knew all of them. So, the next time you have to come up with a compelling name for a new company, product or service, just hold aloft your magic sword, (or dry erase marker) and let the Power of Grey Skull show you the way.

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