Monthly Archive: Feb, 2012

Behind the scenes of marketing

Congratulations marketing peeps! You’ve got a logo, you’ve defined your target audience(s) and you’ve argued, fussed, poked and prodded until your messaging is juuuust right. You’ve even built yourself a killer website! Now what do you do with it all? That’s right, it’s time to build your demand generation plan! Wait - how do you measure your successes? What about your failures? How will you know what is and isn’t working? Do you even have marketing infrastructure? Before you and your team can frolic happily into the wide world of marketing, make sure you have the tools you need to both measure and demonstrate your success with tangible results in ROI.

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Thoughts from MCG-Land

Our thoughts are definitely around the world of Marketing Automation Systems (MAS) and how they are FINALLY being successfully integrated with the world of CRM. Our clients are seemingly all at a point where they have gotten past the "beginning of the year crunch" and are now setting their sights on the repeatability, measurability and the ability to utilize those personas to run very targeted programs to smaller and more specific audiences.

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What’s the backbone of a great infographic? Fascinating, useful data of course!

So you’ve probably noticed the giant influx of infographics of varying quality floating around the web these days. There’s nothing inherently wrong with infographics. In fact, a thoughtfully put together infographic can be a beautiful and fascinating way to share useful information while marketing your brand.

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February Client Spotlight: Cliintel

Imagine your customers seeing positive ROI from your services in as little as 47 days and 1,000% ROI in the first year. Even better: imagine your customers saving tens of millions of dollars from your services alone. By most definitions you’d be successful – or you’d be known as Cliintel. As a data analytics and process engineering firm helping businesses improve internal operations and better service existing customers, Cliintel is gaining both reputation and market share. The company works within a variety of industries from airlines and banks to utilities and telecom.

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The rebranding of Cliintel

To expand into new markets, BATMANN Analytics realized they needed a transformation. The company approached MCG about shedding their original name and incognito identity for a brand new name that better conveyed the nature of their business. MCG formulated several options based on researching the competitive landscape of their business and exploring the different social and business connotations associated with each, as well as copyright, trademark and URL availability. The winning name and tagline? “Cliintel."

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Taking the time to do marketing right

I can name that tune in… 60 days! Remember the old game show where contestants would play a game of “chicken” – daring each other to correctly identify a tune in the fewest number of notes? Well, a version of that same game is played out in businesses everyday as lack of timely commitment by management causes marketing people to agree to insanely short (and ultimately unproductive) time frames to create, and launch (and generate ROI for) marketing programs and events.

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ArcMail print ad

ArcMail needed a better way to communicate their business to prospects at tradeshows and in magazines. MCG created a clean and unique print advertisement for ArcMail to better articulate and reach their target audience.

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Zayo map

After acquiring 360 Networks, Zayo Group needed a map depicting their increased bandwidth and national presence in the U.S. MCG helped create this network map for Zayo to use as a sales tool and marketing slick, including a poster sized map.

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ViaWest Twilight email invite

Since business events often alienate family, ViaWest decided to shed this notion and embrace an event that encouraged everyone in the family to attend. MCG created a special email invitation for ViaWest’s customers and prospects to view a screening of Twilight: Breaking Dawn, Part 1 the day before the new movie opened to the public. The event made prospects and customers look like a hero in the eyes of their family, wife and children who like Twilight.

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Looking for a great B2B Marketing audience? Try the Super Bowl.

When I say Super Bowl advertising, I’m not talking about TV ads. I’m talking about marketing at the stadium. Think about it. With the lowest ticket to this year’s big game costing around $2,000 dollars, it is the ultimate party for the 1%. When I say Super Bowl advertising, I’m not talking about TV ads. I’m talking about marketing at the stadium. Think about it. With the lowest ticket to this year’s big game costing around $2,000 dollars, it is the ultimate party for the 1%.

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B2B Social Media - it’s all about the leads and here’s how to measure them

I recently decided it was time to expand my social media expertise. I tried the usual approach of webinars and seminars. A lot of the information was the same stuff I had heard before. It was all about the importance of social media and techniques for generating and measuring engagement. Engagement is great, but to really get my clients excited about social media, I need to generate leads and sales.

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