April Client Spotlight: Art District on Santa Fe

“When we relocated our office to Denver’s Art District on Santa Fe, we knew it was home,” said Brett Schklar, Founder and CEO of Market Creation Group.  Since 2007, MCG has proudly been a part of the Art District on Santa Fe community. As a marketing firm, we pride ourselves on producing creative content, strategy, and quality design and feel most inspired when we’re surrounded by other creative businesses – and the Art District offers some fantastically eclectic neighbors! From art galleries and breweries to architecture firms and fabric shops, the Art District is home to a variety of innovative businesses and people, which is why we love supporting the Art District’s message and social media efforts!

Since 2003, the Art District on Santa Fe has been “dedicated to promoting public awareness of Santa Fe Drive as a unique art and cultural district, and furthering the arts and art education in the metropolitan community.” The tremendous amount of community support behind the Art District’s mission has helped create robust Blog, Facebook and Twitter channels for visitors, members and fans to interact, share experiences, check-in to places, tag themselves in photos and stay tuned to happenings in the area. Okay, you might be thinking, “Of course they do! Everyone’s on social media nowadays.” True, but most organizations don’t have an organic fan base of 2,000+ without spending handsome amounts of money on advertising. This is what makes the Art District’s social media efforts so unique.

Just to be clear, we’re not trying to imply that we run the Art District’s social media channels exclusively. The Art District’s history, success and promotional efforts are a combination and culmination of the people behind it. MCG is just delighted to partake in the activity and support the Art District goals, endeavors and community at large. Which is why we’ve chosen to stay in the District and relocate to a bigger office space in this vibrant neighborhood. Plus, there’s free parking on the side streets and never a dull moment around here.

The Art District attracts thousands of people to an Art Walk on First Friday and healthy crowds on Third Friday as well (otherwise known as “Collector’s Preview night”). Did we mention that the Art District also partners with a number of organizations and non-profits to help support and cross-promote local art and culture around Colorado? The Denver Art Museum, Visit Denver, Create Denver, Opera Colorado, UrbiCulture Community Farms and Denver B-Cycles to name a few. The area was also officially recognized as a “Creative District” by the state of Colorado on March 9, 2012 and will receive funding and support from the state to help boost the redevelopment of the Art District. That means expanded sidewalks, more gardens and connections to major transportation like the Light Rail station and more efficient use of the alleyways in the future, Denverites!

Speaking of upcoming endeavors, there have been a lot of cool happenings in the Art District lately.  For example, there’s the planting of Gabrielle’s Garden to help grow organic food for low-income families in the neighborhood, the grand opening of a new sushi restaurant called iSushi and a new Denver B-Cycles station on 9^th and Santa Fe Drive. Here are a few other upcoming events to look forward to in the Art District:

• May 10-13, 2012: Create Denver Week
• May 13, 2012: Leftover Salmon concert that’s free to the public
• September 14-15, 2012: An Art and Creative Festival on 16^th Street Mall

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