Market Creation Group and Confio Software Take Top Honors at the 2013 Business Marketing Association Gold Key Awards for “Monsters” Campaign

Posted on May 16th, 2013 in News by dillon
Tags: Best in Show, BMA Colorado, Brett Schklar, Confio, Confio Monsters, Don Bergal, Gold Key
Confio and Market Creation Group win numerous BMA awards for Confio Monsters

Market Creation Group (MCG) and Confio Software are pleased to announce that Market Creation Group has been honored with four Business Marketing Association (BMA) Gold Key Awards for its concept and design work on Confio’s “Monsters” campaign, which touts the benefits of their flagship product, Confio IgniteTM...

Sometimes Asking Is More Powerful than Selling

Posted on May 7th, 2013 in Thoughts by Mark
Tags: advertising, Mark Stiltner, the Populist
Mark Stiltner, Creative Director

I was at an up-and-coming restaurant in Denver called the Populist this weekend. It was a great experience for dining, but it also gave me some much-needed advertising inspiration. I’ve seen lots of hip menus at new restaurants trying to stand out. They give their food and drinks funny names or write descriptions of their cuisine using lots of quirky personality. But the menu at the Populist was the most interesting I had seen in a while. There wasn’t much that stood out, but in the drink section there was a listing called “Buy a round for the kitchen - $10.”..

Bad Ads

Posted on May 3rd, 2013 in Thoughts by dillon
Tags: ad placement, banner ads, Banner blindness, content integration, Native advertising
Blog header image

It's October 27, 1994 and AT&T just bought the first ever web banner advertisement. Back then this was a huge step in marketing; the very top of a web page! That'll be the first thing people see! ..

Researchvertising

Posted on April 26th, 2013 in Thoughts by dillon
Tags: advertising, Brand Ambassador, Industry analysts, Industry trends, Insight, Research
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Marketing needs to connect with potential customers through materials that focus on the issues and concerns of the customer. They're looking for something that can help them in the here and now. No tips, no suggestions, no pointers, and no maybes: this is how you inform your marketing to get results. ..

Join Our Team

Posted on April 22nd, 2013 in Thoughts by dillon
Tags: Art Director, career, hiring, Job Opening

We're looking for a candidate with experience working with B2B clients and who knows his or her way around website design, email marketing, print and interactive tactics. If that sounds like you and you also have the ability to think strategically and conceptually to solve clients' challenges, then you might be the perfect fit to contribute to the great work culture at MCG. ..

The Gateway to Your Business

Posted on April 17th, 2013 in Thoughts by dillon
Tags: Asset Delivery, Call to Action, forms, Landing page, lead conversion
Professional entering Door, Getty images: 158089484

Landing pages generally contain a variety of flaws, but several are very easy to correct and can mean worlds of difference in lead generation. Without trying to reinvent the wheel, here are four simple steps that will funnel viewers through the landing page and right into your arms. Or the arms of your business more likely...

Creating a Face for Your Company

Posted on April 12th, 2013 in Thoughts by dillon
Tags: Brand Ambassador, Buyer Personas, Call to Action, Product Targeting, Targeted Marketing, thought leadership, Website Structure
Mystery brand ambassdor

Brand ambassadors are more than a customer-facing representation for brands; they’re a medium for those brands to connect with their customers. And they’re not exclusively for B2C. Here’s how your B2B company can adopt the practice to better market to potential customers...

The Genius of The Genius

Posted on March 26th, 2013 in Thoughts by dillon
Tags: Apple Genius Bar, B2B Websites, BMW, Customer Service, Genius, Web Presence, Website
The Genius of the Apple Genius Bar

When Apple introduced the Genius Bar, they set a new standard in tech support. This effort boasts specially trained and certified employees who offer help and support for Apple products without overtly pressuring customers into buying anything. Their presence is for the customers’ benefit. Here are several examples of how your company could adapt the Genius to your B2B marketing...

What Doesn’t Yoga Have To Do With Marketing?

Posted on March 4th, 2013 in Thoughts by Elise
Tags:
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“This is my favorite position!” calls out Senior Designer Anton Reyes as he folds himself over backwards into an impossible feat of dexterity and balance. This position is called “the wheel,” or “Urdhva Dhanurasana,” in yoga’s native tongue of Sanskrit. The wheel stretches the chest and lungs in order to stimulate the thyroid and pituitary glands. This stretch benefits the body in many ways including increasing energy and counteracting depression. ..

MCG Past, Present and 2013...

Posted on December 17th, 2012 in Thoughts by Brett
Tags: Market Creation Group
Market Creation Group, source: DemandMCG.com

It is not often that I look back at the year. I spend most of my time looking ahead to find out what our clients will need next, how to help our customers in their quest to grow their own businesses and what I, MCG (and myself) would want to be when we grow up. ..

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Work

  • MCG Developed Zayo Dark Fiber Site Using Responsive Design

    It used to be that you could create two versions of your website, one for computers and one for smart phones. But with so many mobile devices and screen sizes available, those days are over. ...

  • TSANet Website and Social Media Campaign

    The Technical Support Alliance Network (TSANet) needed to be more effective in promoting their mission of resolving customer support issues through collaborations between multiple technology companies. ...

  • Confio Monster Artwork

    Confio requested extraordinary design and artwork to help bring its database and VMware administrator perfomance software to life. ...

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